BUSINESS COMMUNICATION
Group 4
Chapter # 6
Designing Messages with Words
Designing messages with words probably requires intrapersonal communication skills even in impromptu conversation . Verbal messages include oral communication (listening and speaking)as well as written communication (reading and writing ) . We choose our words depending on our audience and the situations in which we find ourselves communicating .Creating a message ,oral or written ,before thinking it through completely can create the conditions for misunderstanding of our message ,which is why we need to think about the words we use.
Verbal Communication is the use of any linguistic symbol-spoken , sign or written language to accomplish message goals . Speaking orally to an audience is one form of verbal communication.
Verbal sounds and writing are human channels of communication that depend on a system of language symbols to communicate meaningful messages.
Words are symbols that we use in speech . Groups of sounds combine to form the roots of words . From them phrases are formed and finally phrases combine to make sentences. People combine and organize word symbols into sentences to form meaningful verbal expressions. A communicator` s effectiveness depends on the appropriate choice of words and their arrangement in a message. When we design a message ,we must choose language that will enable the receiver to interpret our meaning as closely as possible to what we intend.
What is a Verbal Style?
Our particular choice of words ,phrases or sentence arrangements , and the formality of expression we use create our verbal style . While verbal style is a set of behaviors that reflect aspects varies depending on the context in which the verbal interaction occurs . We adapt it to our purposes and to accommodate other people. For example:
-If you were explaining your profession to a child you must use simple and vivid words , on the other side when you do the same to a adult you will be formal and specific , using complex language.
There are nine primary verbal communication styles , used in different purposes , your choice of style depends on how you are involved and the relationship you share with people you are communicating.
The following is a list of types of verbal styles:
-EXPRESSIVE AND SUPPORTIVE STYLE- This style is generally informal. Requires knowledge of cultural context in which the message is being transmitted since metaphors and proverbs do not always translate well from culture to culture . This style is straightforward . It invites the receiver to respond in an open manner and fosters a comfortable atmosphere to make the audience feel at ease and valued. An expressive style may also emphasize positive aspects of the speaker `s personality and performance.
-DYNAMIC STYLE-Formal or informal attempts to create a lasting image in the mind of the receiver .Uses stories and anecdotes to keep audience interested. This style is useful for presenting new or controversial material and also it can help build rapport between speaker and audience.
-COMBATIVE STYLE- Usually informal; a disputing and challenging style in which the message designer argues with the other` s position. Although this style seems negative , constructive argumentation can be positive and even necessary when evaluating choices and making decisions.
-MINIMALIST STYLE-This style is often formal ; uses understatement to provide the bare bones of an idea. Gives a minimum of description or explanation. The receiver of a spoken minimalist message needs to know a great deal about the message ` s context in order to understand it. Otherwise , the receiver must work hard to interpret the message.
-SUBTEXTUAL STLE- Can be formal or informal; delays the message goal and sometimes hides or disguises it . This style is based on indirect communication. In American business this style is used to deliver bad news or persuade the audience.
-DESCRIPTIVE STYLE - Is often informal ; provides details ,definition and description. This style demonstrates the communicator ` s accuracy and thoroughness. The sender includes enough information and explanation to make the message goal clear to a receiver who may not know much about the subject.
-AUTHORATIVE STYLE- Is almost always formal ; used by a leader to control an interaction. This style often provides the organizing and mobilizing aspects of a communication act.
-LOW KEY STYLE – Can be formal or informal ; used by a speaker to appear unaffected in stressful situations. In a busy or confusing atmosphere like a newsroom, seeming relaxed can calm others.
-DEMONSTRATIVE STYLE- Can be formal or informal ; uses nonverbal behaviors to express meaning. Gestures and facial expressions show the communicator ` s attitude towards the subject and hint at how the receiver should respond.
Talk about Meaning
We attach meaning to symbols and create connections between symbols to generate meaningful concepts and ideas. These connections generally come from our experience ,education and culture. There are two types of word meanings :
Denotation –is a literal or common description of a word that can be found in a dictionary. For example word tree is defined as a woody perennial plant with a long stem and few or no branches on its lower part. We all know what a tree is because we have semantically made a connection between the word symbol tree and the physical object it represents. This word has a variety of denotation meanings ….example: family tree, shoe tree , phone tree , etc.
Connotation- is less definitive and involves the personal or emotional feelings that we associate with words. Our emotional association with a word or symbol derives from our personal experience , becomes it` s meaning. The word tree may bring to mind a cool summer evening and on the other side can relate to fear if you have fallen from the tree. We are usually aware of the denotation meanings of words and expect others to view them as we do.
Speaking of Rules
There are four type of linguistic speaking rules:
-Grammatical rules – includes sentence construction , the arrangement of words ,syntax and language fluidity. In order to understand someone we apply grammatical rules.Spoken communication must follow these rules to a degree .
-Talking and interaction rules – include topic relevance ,turn taking , length of talk time , silence and clarity, these rules govern ordinary interactions such as conversations. If everyone spoke at once or not speak at all there will be no conversation , in order for this not to happen we need take turns.
-Social rules –include greetings ,appropriate word usage ,style of expression and ambiguity. We are thought to be polite, have manners to say `` please`` and ``thank you`` .
- Semantical rules –include denotative and connotative meaning. Words that have particular meanings for some individuals have different connotations for others ,and many meanings change according to the context in which the words are used.
To accomplish communication goals rules are used depending on situation and are used in combinations. Rules are not static, because language usage adapts to situations.
What Are You Talking About?
Sometimes when we talk in conversation write ,or make oral presentation we assume people will understand the words we use .
-Jargon is a specialized language used by members of a specific profession or field that denotes technical knowledge. Talking with people who are technically knowledgeable and will understand jargon can make the messages meanings more precise.
-Slang is an informal set of terms used within social group of culture.
Language Limitations
Most of the time when we speak we think that we are clear enough to be understood , often happens that receiver misunderstands our message ,this can happen if are language usage is limited .Verbal problems may make our message less powerful and vague but meaning still can remain understandable ,that is why we should carefully select our verbal style.
-Abstraction –is when using complicated rather than concrete language.
-Bypassing occurs when different meanings are associated with the same word symbol or different symbols are used to identify the same idea or object.
-Fact inference is jumping to conclusions.
-Misused words means that words are misapplied.
-Overgeneralization is the use of sweeping statements that do not provide enough information.
-Extremism means to see the word simplistically in black and white rather than in shades of gray.Extremism fails to allow a range of responses to a statement or actions.Meaning,it is just good or bad-goes to the extreme.
-Inflexibility results from rigidity in our awareness of the world around us. Even though we are constantly gaining new experiences and learning new things we retain perception as if nothing has changed.
Must we Talk?
When we pay close attention to the words we use to communicate or relate to audience it is possible for use to become self conscious and we question our ability to deliver a message and may convert ability to inability. This is called CA or communication apprehension.
This mostly happens when we are about to give an oral presentation. In situations like these people become so nervous that their mouth dries up and heart pounds. CA is common and widespread , because when we are anxious while talking to a stranger for example we want them to go from us knowing they learned something or are left with an impression.
Why are we scared?
CA factors:
-introversion or introspective people prefer to listen rather then to participate in interaction. Usually they are very shy , timid and quite.
-Alienation – there is a percentage of people who m ay not have learned primary speech rules of communication and may fail to respond to a question and often can interrupt the speaker which is rude and inappropriate.
-Low self -esteem are people who don `t feel good about themselves that is why they think they have nothing worthy of saying.
-Cultural divergence – because cultures are different this leads us to a meaning that some thing that are culturally appropriate may not been in an other culture.
-Poor communication skills – because of the lack of grammar skills and vocabulary people may not know how to say things in a proper way .
-Communication incompetence is similar to alienation. Those people who have CI are the ones who doubt in their ability to communicate.
Using Persuasion and Building Arguments
-Persuasion is the process of attempting to influence people `s behavior , attitudes or beliefs .
-Argument is a statement or series of statement aimed at influencing behavior, attitude and beliefs through reasoning.
-Grounds are the reasons or evidence used to support an argument .
-Warrants are reasoning making a relationship of the evidence to the claim.
-Claim is a statement of fact or opinion.
*CONCLUSION : It is very important to choose words carefully and to be aware of the audience . Consider your relationship with the people . Limit the use of jargon when you are not completely sure that people will understand , keep an open mind .Avoid the use of slang I professional speech, plan many aspects of the verbal communication event if possible. Don ` t hog the conversation! Pay attention to those who speak.