
Visual designing, choosing the right visual channel, basic principles of visual design, infographics are the main points in this chapter. If you are familiar with these terms and skills, you will be better qualified to design some messages such as commercials, advertising or presentations.
Visual design is the process of structuring messages by using visual elements.The point is that visual design matches the message (increase undrestanding, clarify, simplify).
Choosing the right visual channel involves identifying which information can most effectively be presented graphically. Visuals can put accent on the message goal, or emphasize the information.
Basic principles of visual design include the grid approach, which can help you to determine the placement of visual elements on a page or withing a graphic design frame. Principles include:
1.Contrast-different colors, shapes or tones.
2.Blance-equal amount of visual elements in design
3.Rhytm-strategic placement of visual elements that will keep the viewer attention from element to element.
4.Unity-use of visual elements which are similar or pointed in same direction
Infographics are informational images, which include determing the size, visibility and placement of visual elements. Types: Quantitative- use numerical or statistical information in condensed visual formats such as tables,charts and graphs; Qualitative-present text or narrative information in visual formats, including flow charts, maps, photos, drawings and diagrams.
In the present time, when it seems that nothing else can be invented or made, when there are plenty of simmilar companies as yours, the only thing that can help you make higher profit is a good advertisment. Learning how to make more effective visual designed messages will surely help you with making higher profit and find a company in which you will be satisfied.
Chapter done by Tarbuk Aleksandar Leka (Number 2)